Acquisition heritage Leverage the CBS 8 brand history and legacy from TEGNA acquisition to position sponsorships, cross-promotion, and co-branded events with local media partners or sister stations to accelerate credibility and reach.

Small team, high impact With a lean staff (2-10 employees), offer scalable, turnkey event services packages, managed services, and white-labeled solutions that minimize client onboarding time and maximize throughput for promotional campaigns.

Media-forward tech Utilize their current tech stack (The Trade Desk, Drift, Microsoft 365, Contentful, Hotjar, Snowplow) to propose data-driven targeting, personalized event experiences, and analytics-backed sponsorship ROI for potential clients.

Local leadership Highlight local expertise and veteran staff, such as retired journalists and regional medical/public safety guests, to pitch community-focused events, health awareness campaigns, and municipal partnerships that align with public interest initiatives.

Revenue potential Position to upsell by offering event production for high-profile local events (awards, charity galas, health awareness drives) and digital content packages that extend reach beyond onsite attendance, leveraging affiliate and sponsor networks.