Retail Tech Focus Ketner Group specializes in public relations for retail technology, presenting a targeted opportunity to upsell enhanced media and analyst relations, content development, and PR strategy services to retailers adopting new tech.

Growth Readiness With revenue in the $25M-$50M range and recent initiatives to develop KPIs and reporting methods, there is potential to offer scalable PR analytics, performance dashboards, and measurement-driven campaigns to support growth and investor communications.

Leadership Momentum Leadership changes, including the appointment of a new president and CEO in 2023, coupled with employee recognition as a top workplace, signal readiness for leadership-focused thought leadership programs, executive briefs, and credibility-building PR.

Geographic Expansion Recent office expansion to Austin and a growing footprint suggest opportunities to propose local market media outreach, regional analyst engagement, and event-driven campaigns aligned with their expansion strategy.

Talent and Intern Programs Active internship programs and ongoing talent development indicate a potential to offer training-focused content, social media management services, and client stories featuring employee expertise to strengthen employer branding and client PR assets.