Sustainability Appeal Position Kerrits as a sustainability-forward brand with 1% For The Planet membership, ethically produced fabrics, US-made breeches, and a focus on responsible practices to attract eco-conscious riders and retailers looking for ethical partnerships.

Expansion & Licensing Leverage recent product diversification including EQL by Kerrits and official competition apparel partnerships to cross-sell into event organizers, trainers, and rider clubs seeking branded performance and lifestyle apparel aligned with competition needs.

Techn stack leverage Utilize their tech stack—Shopify, Google Ads, AWS, and Up-to-date payment options—to optimize omnichannel campaigns, personalized retargeting, and streamlined wholesale/international ordering channels to grow revenue channels.

Domestic Manufacturing Emphasize the U.S.-made breeches as a differentiator in sales pitches to retailers and direct customers, targeting premium boutique retailers and regionally focused equestrian stores that value domestic production and faster lead times.

Market Positioning Highlight Kerrits’ niche focus on women and girls riders with feedback-driven product development to uncover upsell opportunities in extended size ranges, performance fabrics, and seasonal collections for disciplines and environments with high rider engagement.