Boutique litigation Target firms seeking high-value, efficient litigation support from a specialized practice. Emphasize as a cost-effective alternative to larger firms with focused trial experience.

Flexible value Highlight flexible engagement models and better value compared to big firms to attract clients needing aggressive advocacy without premium overhead.

Tech stack Leverage their use of Squarespace, Microsoft 365, and related tools to position as a modern, tech-enabled firm. Offer services that integrate with their existing platforms for seamless operations.

Revenue scale With revenue in the mid-range and a small team, present scalable services that can augment capacity for larger matters or peak workloads without long-term headcount.

Growth opportunities Suggest strategic partnerships, referrals, and co-marketing with firms of similar or larger size to expand reach, leveraging their established trial-focused reputation.