Mid-market Scale Target mid-sized food production businesses with 11-50 employees and $10M-$25M in revenue, like Kenricks, to tailor offerings that support scaling operations, distribution, and online sales presence.

Digital Presence Leverage their existing tech stack (WordPress, WooCommerce, analytics) to propose enhancements around eCommerce optimization, site speed, and conversion tracking to boost online sales and wholesale orders.

Logistics Fit Capitalize on their integration expectations with logistics partners (FedEx) by offering streamlined order fulfillment, shipping rate optimization, and real-time tracking integrations for B2C and B2B channels.

Market Position Position as a regional manufacturer with growth potential by offering scalable manufacturing tech, ERP or inventory solutions, and CRM integrations to improve demand planning and customer relationships.

Expansion Support Propose services to support expansion into new markets or product lines, including digital marketing analytics, omnichannel readiness, and supply chain resilience to attract retailers and distributors.