Seasonal Expansion There is an opportunity to diversify revenue with year-round or school-year programs beyond summer and the leadership track, creating stability and cross-sell potential to families and schools.

Activity Monetization With multiple core activities such as horseback riding, ropes course, archery and more, Kennolyn could monetize partner experiences, private lessons, gear rentals, and retail offerings, while expanding instructor-led programs.

Booking and CRM Leverage the existing WordPress-based technology stack to build a robust online booking flow and CRM-enabled marketing, enabling targeted promotions, group sales, and repeat family engagement.

Strategic Partnerships Forge partnerships with schools, youth organizations, local hotels and tour operators to drive group bookings, multi-program experiences, and off-season events in the Santa Cruz area.

Venue and Events Market Kennolyn’s facilities for private events, corporate team-building retreats, and off-season camp rentals to maximize asset utilization and widen revenue streams.