Keepcool

Spectator SportsProvence-Alpes-Côte d'Azur, France501-1000 Employees

Keep Cool operates a network of about 200 fitness clubs across France, delivering a culture that blends sport with happiness in a welcoming, non-judgmental setting. The concept emphasizes accessibility and personalization: venues are open long hours, activities are available à la carte without appointments, and members use a common badge to access services across locations. A large team of qualified coaches provides close-by guidance to motivate newcomers, promote autonomy, and help members achieve their goals.

Headquartered in Éguilles, in the Provence-Alpes-Côte d'Azur region, Keep Cool competes in the spectator sports and fitness space by offering a varied program that combines exclusive training circuits, endurance and strength work, and immersive video studios with a library of classes across multiple disciplines. The network combines technology and fitness with practical facilities, including dedicated studios and progress-tracking tools accessible via a mobile app, all designed to support ongoing engagement. The pricing model emphasizes affordability, with an all-inclusive unlimited monthly membership starting at 29.90 euros, while maintaining a focus on safe, hygienic operation across spaces ranging 300 to 800 square meters per club to balance investment and running costs.

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