Premium rug sourcing Leverage Kebabian's intimate overseas weaving partnerships and focus on handmade rugs to position as a high-end, design-forward supplier for interior designers and residential clients seeking durable, statement pieces.

Design collaboration Target interior designers and showrooms by highlighting expert design support and showroom experience, offering design consultations and curated rug collections to differentiate from generic online retailers.

Showroom engagement Capitalize on the intimate product knowledge and in-person service by offering exclusive in-store events, designer previews, and limited-release rug lines to drive foot traffic and referrals.

Multichannel growth Promote the website as a learning and discovery hub while expanding digital marketing to attract nearby hospitality, residential, and contract projects where durable, washable rugs are valued.

Competitor positioning Position against mass retailers by emphasizing craftsmanship, maintenance-friendly materials, and post-purchase care, aiming for partnerships with boutique studios and higher-ERV projects that value longevity and story.