Brussels Focus Target KBC Brussels Banking and Insurance as a regional player focused on Brussels mobility, housing, and entrepreneurship to tailor cross-sell opportunities for personal banking, SME financing, and insurance products.

SME Target Leverage the 201-500 employee range and focus on self-employed and liberal professions to offer tailored business banking, cash management, insurance, and advisory services for small and medium enterprises in the capital region.

Digital Engagement Engage through their tech stack and online presence by offering integrated digital banking, insurance portals, and data-driven advisory tools that align with their use of platforms like Adobe Experience Manager and Azure Edge Network.

Branch Footprint With 60 branches across Brussels, pursue embedded sales through branch-level relationship managers, targeted seminars, and local SME networking to increase product uptake and cross-sell opportunities.

KBC Group Synergy Position as a partner within the KBC group to access cross-brand product bundles, bundled insurance and banking solutions, and potential joint marketing programs that leverage group scale.