Premium wine events Target wineries, distilleries, and spirits brands seeking exclusive tasting experiences to partner with for branded events or sponsored tastings, leveraging Karen MacNeil’s status as a leading wine presenter.

SMB boutique scope Approach small and mid-sized hospitality venues, private clubs, corporate retreat organizers, and wine retailers who host specialized tastings, offering custom talks and curated wine selections.

Digital engagement Leverage existing tech stack including Google Ads, LinkedIn Ads, Shopify/WooCommerce, and Mailchimp to upsell virtual tastings, subscriptions, or event packages to a broader audience.

Revenue growth runway With revenue under one million, pursue scalable workshops, corporate wellness or team-building events, and recurring virtual tastings to diversify income streams while maintaining premium pricing.

Brand partnerships Position as a premium speaking and tasting partner for wine brands seeking elevated exposure at conferences, executive events, and luxury gatherings, capitalizing on live and TED-like formats.