Local Partnerships KARE 11's ongoing collaborations with Salvation Army and Cub Foods highlight strong local CSR alignment and community engagement, creating opportunities for cause marketing sponsorships around food drives and community events. Propose integrated packages spanning TV spots, digital banners, and social content, with measurement via Google Analytics and retargeting via Criteo to maximize impact for regional retailers and non-profit partners.
Cross Platform KARE 11 reaches audiences across broadcast, kare11.com, the mobile app, YouTube, and social channels. Offer advertisers cohesive campaigns across TV, digital display, video, and social, with data-driven optimization using Google Analytics and audience insights from the tech stack.
Live Events The station's involvement with events such as the Medtronic Twin Cities Marathon and other high-profile broadcasts provides opportunities for exclusive sponsorships of live streams, sponsor-branded segments, and post-event content, expanding reach beyond traditional TV into digital video.
Network Advantage As an NBC affiliate under the TEGNA portfolio, KARE 11 can connect local advertisers with national exposure through co-branded segments, sponsored programs, and cross-network distribution, offering scalable opportunities for regional brands seeking broader visibility.
Data Driven With Google Analytics, Criteo and video tooling, KARE 11 delivers measurement and optimization across TV and digital properties, enabling precise targeting, retargeting, and performance reporting to drive store visits and online conversions for advertiser campaigns.