Strong Market Presence Kantar IBOPE Media is the leading media data provider in Latin America, with operations in 13 countries and a large team of 3,000 employees, making it a key player for clients seeking regional market insights.

Innovative Measurement Tools The company has recently launched advanced measurement solutions for time-shift viewing, VOD platforms, and social TV metrics, presenting opportunities to offer customized analytics services to broadcasters and digital content providers.

Expanding Digital Capabilities With a tech stack that includes tools like The Trade Desk, Google AdSense, and Microsoft Clarity, Kantar IBOPE Media is well-positioned to enhance data-driven advertising solutions, appealing to clients investing in programmatic and digital ad strategies.

High Revenue Potential Generating between $500 million and $1 billion in revenue, the company demonstrates significant financial capacity, enabling cross-selling of comprehensive media and consumer analytics solutions to large corporations.

Regional Leadership Opportunity As the primary media data provider in Latin America, Kantar IBOPE Media offers a strategic opportunity to introduce innovative global media measurement technologies and scale tailored solutions across emerging markets.