Library Partnerships Kanopy’s extensive collaboration with over 4,000 libraries worldwide presents a significant opportunity for expanding digital content services and licensing deals. Targeting additional public and academic institutions could drive increased platform adoption and recurring revenue streams.

Educational Content Growth Recent collaborations with educational organizations like Princeton Public Library and Cambridge University indicate a strong potential to expand partnerships with universities and educational institutions, facilitating premium content licensing and tailored educational programming.

Niche Content Offerings The launch of specialized collections such as the LGBTQ+ films and documentary co-productions suggests a focus on niche audiences. Developing targeted marketing and content bundles for these segments can attract subscribing institutions seeking diverse and socially relevant media.

Event & Film Festival Presence Participation in prominent events like the Venice Film Festival and the signing of distribution agreements with filmmakers positions Kanopy to capitalize on exclusive content rights and premium content sales, appealing to libraries seeking unique entertainment options.

Technology & Engagement Leveraging their tech stack and data tracking tools like Google Tag Manager, Kanopy can enhance personalized user experiences and develop data-driven sales strategies tailored to library needs, increasing platform engagement and renewal rates.