Strategic Partnerships The company has notable partnerships with Team USA and Sika Health, plus recent health product launches, signaling strong sales opportunities through athletic programs, sports medicine clinics, wellness retailers, and corporate health plans. Target universities, professional teams, rehabilitation centers, and distribution partners for co-marketing and resale.

Channel Ready With a very small team, growth will hinge on wholesale channels, distributors, and private-label opportunities. Emphasize partner-friendly terms, co-branding, and scalable ecommerce partnerships to quickly reach athletic, medical, and first-responder markets.

Product Expansion Ongoing product development, including Plantar Fasciitis Tape and KT Soothe, indicates a healthy product pipeline. This offers upsell opportunities to existing customers and entry points with clinics, sports teams, and rehabilitation centers through bundles and recurring purchases.

Event Strategy Active engagement in high-profile events and activations provides a reliable lead-gen and on-site sales channel. Propose structured sponsorships, live demonstrations, and post-event CRM follow-ups to maximize ROI.

Marketing & Tech The presence of Klaviyo and an ecommerce-oriented tech stack suggests room to optimize digital marketing, email lifecycle campaigns, and educational content around injury prevention and recovery to drive repeat purchases and higher lifetime value.