Niche health foods Justine's Cookies offers ultra low carb, high protein, high fibre, gluten-free, no added sugar products, appealing to sports nutrition, diabetics, and celiac markets. Sales opportunities exist in health-focused retailers, gym cafés, and online wellness channels seeking guilt-free indulgence options.

NZ Made advantage 100% NZ made with local ingredient sourcing and award-winning profile, enabling retailers to market a locally produced, trusted brand with potential for loyalty programs and regional promotions in New Zealand and markets valuing origin stories.

Personalized partnerships Direct account manager support, exclusive marketing promotions, and customizable marketing assets (social content, eDMs) facilitate co-branded campaigns and faster retailer onboarding, reducing sales cycle length.

Fast expansion readiness Products are made to order with 18-month shelf life and international shipping, suggesting scalability for distributors seeking low-risk onboarding, reliable stock availability, and cross-border sales opportunities.

Growth potential With 200% year-on-year local growth and a scalable, small-team operation, there is upside for channel partners to capitalize on momentum, expanding into new wholesale channels, clinics, corporate gifting, and sports nutrition stores.