Credit Access Justine Petersen focuses on helping unbanked and underbanked individuals establish strong credit profiles through secured credit products and financial education, presenting an opportunity to cross-sell additional credit-building tools, budgeting resources, and AFI-style financial coaching.

Education & Tools The organization offers financial education classes and a personalized Credit Action Plan, indicating potential for partnerships or licensing of educational content, digital learning platforms, or scalable loan readiness programs for community partners and employers.

Housing & Counseling Recent hiring of HUD-certified counselors signals emphasis on housing stability and mortgage readiness; sales conversations could target low-to-moderate income households, housing developers, and local governments for counseling, down payment assistance programs, and inclusive housing initiatives.

Community Funding Launch of COVID-19 Recovery Urbana Small Business Microloan Fund showcases experience with microfinance and small-business lending, presenting upsell opportunities in fintech loan tech, loan origination system integration, and credit-scored microloan packages for regional entrepreneurs.

Growth & Partnerships Leadership transitions and expanded roles (chief partnership officer, asset building manager, etc.) indicate a strategy centered on collaboration; potential sales avenues include partnership programs with financial institutions, workforce development groups, and community-based organizations to scale credit-building and lending initiatives.