Insights

Sustainability Commitment Just Vertical’s strong focus on local, sustainable food production presents a compelling opportunity to partner with eco-conscious organizations and institutions seeking to enhance their sustainability initiatives through innovative agricultural technology.

Innovative Product Line The company's recent launch of indoor vertical gardens that integrate seamlessly into home decor and commercial spaces opens avenues for targeting lifestyle brands, interior designers, and hospitality sectors interested in aesthetic, eco-friendly solutions.

Strategic Partnerships Collaborations with entities like NuLeaf Farms and Ohio University indicate a growing interest in integrating automated and educational farming solutions, offering possibilities to expand into education, research, and foodservice markets.

Investment and Growth With $2 million in funding and recent investments from District Ventures Capital, there is potential to leverage this financial backing to scale operations, develop new product lines, and target larger commercial clients in urban agriculture.

Market Differentiation Compared to larger competitors, Just Vertical’s focus on design aesthetics and home integration provides a niche sales opportunity in the premium home and lifestyle markets, especially appealing to consumers seeking sustainable living solutions.

Just Vertical Tech Stack

Just Vertical uses 8 technology products and services including TikTok Pixel, Cloudinary, Google Workspace, and more. Explore Just Vertical's tech stack below.

  • TikTok Pixel
    Analytics
  • Cloudinary
    Content Delivery Network
  • Google Workspace
    Email
  • AOS
    Javascript Libraries
  • Flickity
    Javascript Libraries
  • Envoy
    Load Balancers
  • Judge.me
    Online Review Management
  • Google Analytics
    Web Analytics

Media & News

Just Vertical's Email Address Formats

Just Vertical uses at least 1 format(s):
Just Vertical Email FormatsExamplePercentage
FLast@justvertical.comJDoe@justvertical.com
44%
FMiddleLast@justvertical.comJMichaelDoe@justvertical.com
6%
FLast@justvertical.comJDoe@justvertical.com
44%
FMiddleLast@justvertical.comJMichaelDoe@justvertical.com
6%

Frequently Asked Questions

Where is Just Vertical's headquarters located?

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Just Vertical's main headquarters is located at 112 College St, Suite 411 Toronto, ON M5G 1L6, CA. The company has employees across 2 continents, including North AmericaEurope.

What is Just Vertical's official website and social media links?

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Just Vertical's official website is justvertical.com and has social profiles on LinkedInCrunchbase.

What is Just Vertical's NAICS code?

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Just Vertical's NAICS code is 111 - Crop Production.

How many employees does Just Vertical have currently?

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As of October 2025, Just Vertical has approximately 8 employees across 2 continents, including North AmericaEurope. Key team members include Head Of Marketing & Growth: C. D. G.Head Of Sales: P. L.Co-Founder & Ceo: C. T.. Explore Just Vertical's employee directory with LeadIQ.

What industry does Just Vertical belong to?

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Just Vertical operates in the Farming industry.

What technology does Just Vertical use?

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Just Vertical's tech stack includes TikTok PixelCloudinaryGoogle WorkspaceAOSFlickityEnvoyJudge.meGoogle Analytics.

What is Just Vertical's email format?

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Just Vertical's email format typically follows the pattern of FLast@justvertical.com. Find more Just Vertical email formats with LeadIQ.

How much funding has Just Vertical raised to date?

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As of October 2025, Just Vertical has raised $2M in funding. The last funding round occurred on Oct 01, 2021 for $2M.

When was Just Vertical founded?

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Just Vertical was founded in 2017.

Just Vertical

FarmingCanada2-10 Employees

Our Commitment  
We’ve set some serious goals: Before the 8 billionth person is born we want to accomplish three things: Eliminate 8 billion food miles. save 8 million litres of water, grow 800 000 lbs of local, sustainable food. No biggie.

Our Mission 

The ability to grow food promotes resilience in cities and communities. Environmental damage (fertilizer run-off, ocean “dead zones”, top soil degradation, water usage, food miles), is mitigated. We want to empower you to be a part of the greater solution, and enjoy all the personal benefits that come along with it. 

The Team

Conner Tidd MSc. BA.
Conner is an avid sustainability strategist and innovator. His sustainability work has brought him around the globe. He has experience working in international management roles in the charity sector, tackling sustainability and innovation challenges in the agricultural industry, and doing academic research coast to coast. 

Kevin Jakiela MSc. BSc.
Kevin is a chemist and plant scientist with years of experience. Kevin has tackled health challenges across Canada. He has worked with Oxford County Health Department screening water for potential contaminants as well as working with First Nations Cree in Northern Quebec as an educator. He also has a breadth of experience working with hydroponics at a commercial scale.

Section iconCompany Overview

Headquarters
112 College St, Suite 411 Toronto, ON M5G 1L6, CA
NAICS Code
111 - Crop Production
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $2M

    Just Vertical has raised a total of $2M of funding over 2 rounds. Their latest funding round was raised on Oct 01, 2021 in the amount of $2M.

  • $1M

    Just Vertical's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $2M

    Just Vertical has raised a total of $2M of funding over 2 rounds. Their latest funding round was raised on Oct 01, 2021 in the amount of $2M.

  • $1M

    Just Vertical's revenue is estimated to be in the range of $1M

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