Insights

Rapid Growth Belgian DTC pet tech scale-up with 51-200 employees and 2020 founding, serving over 100,000 customers across Belgium, Netherlands, Germany, and France, indicating ample expansion potential and multi-country sales opportunities.

Data-Driven Nutrition Proprietary algorithm powering personalized nutrition and preventive pet care, presenting cross-sell possibilities for premium pet foods, supplements, and subscription services targeting longer, healthier pet lifespans.

Tech Stack Digital commerce and customer experience operated with Optimizely, Didomi, Google Fonts API, jQuery, Node.js, and Nginx, suggesting openness to platform enhancements, analytics partnerships, and performance marketing integrations.

Trust & Engagement Customer trust signals via Trustpilot and a data-driven approach to reduce guesswork for pet parents, creating opportunities for partnerships in reviews, influencer programs, and education-focused content marketing.

Geographic Opportunity Current footprint across Belgium, the Netherlands, Germany, and France implies potential for regional sales acceleration, localize marketing and logistics partnerships, and scalability in EU pet care markets.

Similar companies to Just Russel

Just Russel Tech Stack

Just Russel uses 8 technology products and services including Optimizely, RSS, Didomi, and more. Explore Just Russel's tech stack below.

  • Optimizely
    A/B Testing
  • RSS
    Content Management System
  • Didomi
    Cookie Compliance
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • Trustpilot
    Online Review Management
  • Node.js
    Programming Languages
  • Nginx
    Web Servers

Just Russel's Email Address Formats

Just Russel uses at least 1 format(s):
Just Russel Email FormatsExamplePercentage
First@justrussel.comJohn@justrussel.com
100%

Frequently Asked Questions

How much revenue does Just Russel generate?

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As of July 2026, Just Russel's annual revenue is estimated to be $12B.

What is Just Russel's NAICS code?

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Just Russel's NAICS code is 81291 - Pet Care (except Veterinary) Services.

How many employees does Just Russel have currently?

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As of July 2026, Just Russel has approximately 111 employees across 3 continents, including EuropeAfricaNorth America. Key team members include Ceo & Co-Founder: V. M.Chief Growth Officer: L. V.Head Of Operations: M. D.. Explore Just Russel's employee directory with LeadIQ.

What industry does Just Russel belong to?

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Just Russel operates in the Pet Services industry.

What technology does Just Russel use?

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Just Russel's tech stack includes OptimizelyRSSDidomiGoogle Fonts APIjQueryTrustpilotNode.jsNginx.

What is Just Russel's email format?

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Just Russel's email format typically follows the pattern of First@justrussel.com. Find more Just Russel email formats with LeadIQ.

When was Just Russel founded?

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Just Russel was founded in 2020.
Just Russel logo

Just Russel

Pet ServicesFlanders, Belgium51-200 Employees

Just Russel is a Belgian pet tech company operating in a direct-to-consumer model. It develops data-driven, personalized nutrition and preventive pet care that adapts as pets grow and life changes. A proprietary algorithm underpins its approach, translating pet health data into simple daily routines.

The company serves pet owners in Belgium, the Netherlands, Germany, and France, reflecting its cross-border European footprint. Founded in 2020 and based in Drongen, Flanders, it operates with a mid-sized team focused on scalable pet care solutions. The service aims to make proactive pet care accessible and less stressful for pet parents.

Section iconCompany Overview

NAICS Code
81291 - Pet Care (except Veterinary) Services
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Just Russel's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Just Russel's revenue is estimated to be in the range of $1M$10M

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