Insights

Diversified Product Portfolio Just Play's extensive range of children's consumer goods, including figures, playsets, dolls, plush, and role-play items, coupled with recent launches like the Star Wars Disney Doorables range, presents multiple cross-selling and upselling opportunities across different toy categories and licensed entertainment brands.

Strategic Brand Collaborations Partnerships with popular brands such as Sesame Workshop and Disney demonstrate Just Play's strong licensing and co-branding capabilities, offering sales prospects with retailers and licensors looking to expand their product offerings within beloved entertainment franchises.

Global Expansion & Acquisitions The company's recent acquisition of Tara Toy Corporation indicates an aggressive growth strategy in new markets and product categories, providing opportunities for distribution partners to tap into a broader product portfolio and geographical reach.

Charitable & Community Engagement Just Play's collaboration with Make-A-Wish and community initiatives like Oxfordshire Kickabout enhance brand awareness and goodwill, opening avenues for partnerships with organizations seeking socially responsible brands to bolster their community impact and promotional campaigns.

Financial Stability & Market Position With reported revenues between one to ten billion dollars and being the sixth largest toy company in North America, Just Play is positioned as a reliable partner for large-scale retail chains and wholesalers seeking a reputable supplier with proven market presence and financial robustness.

Just Play Tech Stack

Just Play uses 8 technology products and services including Adobe Creative Cloud, Adobe Illustrator, Cloudflare, and more. Explore Just Play's tech stack below.

  • Adobe Creative Cloud
    Audio, Video, Graphics
  • Adobe Illustrator
    Cad & Graphics
  • Cloudflare
    Content Management System
  • Amazon
    E-commerce
  • Microsoft 365
    Email
  • Google Cloud
    Infrastructure As A Service
  • Cloudflare Bot Management
    Security
  • Adobe Fonts
    Web Fonts

Media & News

Just Play's Email Address Formats

Just Play uses at least 1 format(s):
Just Play Email FormatsExamplePercentage
FLast@justplayproducts.comJDoe@justplayproducts.com
50%
FLast@justplayproducts.comJDoe@justplayproducts.com
50%

Frequently Asked Questions

What is Just Play's official website and social media links?

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Just Play's official website is justplayproducts.com and has social profiles on LinkedIn.

What is Just Play's NAICS code?

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Just Play's NAICS code is 31-33 - Manufacturing.

How many employees does Just Play have currently?

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As of December 2025, Just Play has approximately 367 employees across 5 continents, including North AmericaEuropeOceania. Key team members include Ceo: J. R.Chief Operating Officer: J. G.Vp Of Packaging Design: J. S.. Explore Just Play's employee directory with LeadIQ.

What industry does Just Play belong to?

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Just Play operates in the Manufacturing industry.

What technology does Just Play use?

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Just Play's tech stack includes Adobe Creative CloudAdobe IllustratorCloudflareAmazonMicrosoft 365Google CloudCloudflare Bot ManagementAdobe Fonts.

What is Just Play's email format?

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Just Play's email format typically follows the pattern of FLast@justplayproducts.com. Find more Just Play email formats with LeadIQ.

When was Just Play founded?

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Just Play was founded in 2010.

Just Play

ManufacturingFlorida, United States201-500 Employees

Just Play is a passionate toy company and global leader across a broad range of children's consumer goods including figures, playsets, dolls, plush, role-play and dress-up.  We create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. 

Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010. Since then, Just Play has become the #6 toy company in North America, according to NPD.  To learn more about our products, please visit www.justplayproducts.com. Follow us on LinkedIn, Instagram (@justplayproducts), Facebook (@justplay), and Twitter (@justplaytoys).

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $1B$10B

    Just Play's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Just Play's revenue is estimated to be in the range of $1B$10B

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