Large local network Just Play has a growing footprint with 150+ venues across major Australian cities and 25,000+ members, indicating strong potential for partnerships with sports facilities, universities, councils, and state sporting bodies to expand venue partnerships and cross-sell services.

Turnkey team admin The platform handles team registration, uniforms, reminders, fill-in players, and admin, presenting a compelling upsell opportunity to offer enhanced operations support, premium event management, or sponsorship coordination to venues and associations seeking streamlined processes.

Growing engagement With 4,000+ weekly players and a focus on making social sport accessible without requiring tight-knit teams, there is potential to upsell community features, loyalty programs, and corporate/team-building packages to both existing members and employers.

Tech-forward platform Homegrown technology stack and modern web presence position Just Play to partner with tech vendors or accelerators, enabling integrations for payments, CRM, analytics, and marketing automation to scale user acquisition and retention.

modest revenue Current revenue is under one million, suggesting a target for revenue growth through enterprise partnerships, sponsored leagues, venue licensing, and expansion into additional cities or sports to unlock higher-margin opportunities.