Public Sector Access Just Holster It already serves FBI and law enforcement, which provides credibility for government procurement. Leverage these relationships to pursue public sector contracts and respond to government solicitations; build a government-friendly catalog and ensure compliant purchasing narratives.

Global Distribution The company ships to over 15 countries via online and wholesale channels, indicating international demand. Formalize a global growth plan with regional distributors or partners, localize product info, and address regulatory and tax considerations to unlock new markets.

Growth Constraints With a small team of 2-10 employees, the business may benefit from scalable partnerships. Explore third-party logistics, contract manufacturing, and channel partnerships to expand product reach without proportionally increasing headcount.

Ecommerce & Fulfillment Online and wholesale channels are core to revenue and UPS is used for logistics. Opportunities exist to optimize fulfillment, offer multi-channel ordering, and integrate ERP/CRM to improve order management and cross-sell accessories.

Digital Marketing The tech stack includes WP Rocket, Cloudflare, Google Tag Manager and other optimization tools, signaling openness to digital marketing improvements. Propose CRO, SEO, analytics, and marketing automation services to boost online conversions and expand digital presence.