FX cost clarity Just FX Analytics targets corporate treasuries exposed to foreign exchange, offering insights into true market rates, cost components, and price-discrimination. This presents a sales angle to treasury teams seeking transparency and better FX pricing.

Institutional-grade data The platform provides access to professional-grade market data and Transaction Cost Analysis tools, enabling clients to benchmark providers and hold FX partners accountable, which can be pitched to mid-market to enterprise clients seeking rigorous vendor management.

Cost optimization By revealing true FX costs and competitive pricing, Just can help potential customers optimize trades and improve overall cost of capital, a compelling value proposition for finance leaders aiming to reduce hidden fees.

Sustainability & accountability Recent collaboration with government agencies signals a credibility and governance angle that can resonate with financial institutions and public-sector companies prioritizing compliant, transparent treasury operations.

Growth-ready backdrop With a revenue range of 1M–10M and a lean team, Just is positioned to scale partnerships with mid-size firms or adjacent fintechs seeking to augment FX analytics, data integration, and cost-control capabilities.