Omnichannel Growth Direct-to-consumer strength with an in-house lab and a flagship store in Munich signals strong omnichannel potential. Explore selective retail partnerships, pop-up concepts, and wider distribution in beauty and pharmacy channels to reach the 600k+ customer base.

Dermatology Focus Focused on sensitive skin and conditions such as Neurodermitis, Rosacea, and Perioraler Dermatitis, with a 70+ product range. Opportunity to partner with dermatology clinics, pharmacies, and professional skincare channels for co-branded education campaigns and product trials.

Sustainable Brand 100% vegan, with a transparent, irritant-free formula approach. Sustainability-forward positioning creates opportunities with vegan/clean beauty retailers, ecobrand initiatives, and potential white-label or co-branded collaborations emphasizing ingredients and eco-packaging.

Digital Readiness Active digital presence across AWS, LiveChat, YouTube, Pinterest, and Instagram (launched Feb 2024). Use these channels to scale influencer and affiliate marketing, optimize e-commerce conversions via LiveChat, and expand reach in German-speaking and European markets.

Credibility & Growth Recognized by the German Brand Award (gold, 2022) and expanding with a flagship store, backed by a mid-market revenue profile and a growing product range. Leverage brand credibility to secure retail/distribution partnerships and potential investment for scaling.