Global growth Leverage the brand’s expansion to 50 countries and exclusive retail network to pursue international retailer partnerships, distributor deals, and flagship store collaborations in high-potential markets.

Fragrance launches Capitalize on recent and upcoming launches such as Banana Rush and Juliette to create limited edition bundles, co-marketing with wholesale partners, and cross-sell opportunities with existing fragrance lines.

Ecommerce enablement Strengthen direct-to-consumer sales through their Shopify stack and cart functionality by proposing enhanced DTC campaigns, subscriptions, and replenishment programs to boost average order value.

Premium positioning Position Juliette has a Gun within the high-end perfumery space similar to peers like Maison Margiela and Byredo to target luxury department stores, boutique perfumeries, and exclusive collaborations.

Operational scale With a mid-market headcount and revenue in the multi-million range, pursue efficiency-focused partnerships in manufacturing, packaging, and logistics to support growth while maintaining premium brand standards.