Small safety base Target Clarey’s Safety Equipment as a go-to provider for integrated safety solutions, emphasizing their expansion from fire equipment into first aid, EMS, and training services to upsell bundled offerings.

Training as leverage Leverage their extensive on-site and at-location training programs (CPR/AED/First Aid, OSHA 10/30, regulatory classes) to propose ongoing certification support, compliance packages, and renewal cadence.

Comprehensive equipment Offer a broad safety equipment portfolio that combines fire safety gear with first aid and personal safety products, presenting cross-sell opportunities across equipment, training, and service contracts.

Tech-enabled growth Highlight opportunities to modernize their e-commerce and scheduling experiences using their tech stack (MySQL, charts, analytics) to improve procurement, training booking, and customer insights for targeted campaigns.

Scaled partnerships Position Clarey’s as a regional safety Solutions partner for small businesses in Rochester, MN, with scalable programs, maintenance services, and discounted multi-course packages tailored to SMBs in public safety and industrial sectors.