Local government leverage Target opportunities with city and county clients in Texas where JSA already has a footprint, including Odessa and surrounding municipalities, to expand civic project work such as city halls, schools, libraries, and infrastructure-related facilities.

Healthcare and education expansion Capitalize on existing relationships with Medical Center Health System, Midland Memorial Hospital, ECISD, MISD, and Odessa College by proposing new or renovated facilities, campus master plans, and healthcare/education campus collaborations.

Mid-market scale-fit Position JSA as a nimble alternative to larger firms for mid-market projects in Texas, offering full-service architectural solutions with attentive client service and local project teams to win smaller to mid-scale healthcare, education, and community projects.

Digital efficiency edge Highlight the use of cloud-based tools and modern tech stack (AWS, Microsoft 365, HubSpot analytics, Cloudflare) to emphasize streamlined collaboration, faster delivery, and secure, scalable project management appealing to risk-conscious public and institutional clients.

Reputation and referrals Leverage the long-standing reputation for exceptional service and established local references to drive referrals within Texas public sectors and community organizations, encouraging case studies and testimonials to support new proposals.