Niche Craft Target small, boutique retailers and gift shops that value handmade, vegan, cruelty-free bath products with eco-friendly packaging to expand distribution beyond the current direct-to-consumer model.

Growing Revenue Leverage mid six-figure to low seven-figure annual revenue to approach mid-market retailers and specialty grocers that seek premium indie brands with scalable manufacturing and reliable fulfillment.

Digital Play Utilize current tech stack to optimize direct online sales and retargeting; expand wholesale B2B e-commerce capabilities and partner with distributors using Shopify and Klaviyo for seamless onboarding and marketing automation.

Sustainability Push Highlight vegan, cruelty-free, organic ingredients and eco-packaging as a differentiator to align with retailers focusing on clean beauty, sustainability certifications, and giftable product assortments.

Leadership & Niche Leverage being a 100% woman-owned Maryland company founded in 2008 to appeal to diversity-focused retailers and grant-funded collaboration opportunities, while emphasizing stable boutique-scale operations and potential for private-label or co-branding.