JOIN

Software DevelopmentNorth Holland, Netherlands11-50 Employees

JOIN is a software development company based in Amsterdam, Netherlands, working to improve cycling performance through a flexible training platform. The service offers dynamic training plans that adapt to a rider’s progress, goals, and daily life, and it tracks how workouts are executed to inform next steps. The platform integrates with popular cycling ecosystems and hardware, enabling data import and immediate workout execution, while leveraging input from coaches with advanced training insights. Target users include individual cyclists seeking efficient, consistent progress without rigid schedules, as well as those balancing training with social riding and other commitments. JOIN operates within the cycling and fitness software space, positioning itself as a coach-driven, adaptive training solution that complements existing tools from partners like Garmin, Strava, and Zwift. The company is located in Amsterdam, in the North Holland region, and has a workforce representing a range of experience rather than a fixed headcount. A recent development noted is its ongoing collaboration with multiple cycling platforms to export and import training data, enhancing interoperability for users.

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