Recognition leverage Leverage their recent industry recognition of Chad Baruch and the firm by tapping into opportunities around leadership profiles, speaking engagements, and high-stakes client introductions to elevate credibility with potential clients seeking top-tier litigation counsel.

Boutique value Position Johnston Tobey Baruch as a nimble, specialized litigation partner for complex business, fiduciary, professional malpractice, investment fraud, and insurance disputes, targeting mid-market companies needing aggressive, tailored litigation strategies.

Regional credibility Emphasize Texas and Dallas-based credentials and appellate success to appeal to local and regional firms or companies with Texas operations seeking trusted, locally knowledgeable litigators with a proven track record.

Tech-enabled service Highlight their tech stack and modern client experience capabilities to attract tech-forward clients, focusing on efficient matter management, data security, and scalable online engagement during litigation workflows.

Growth through referrals Target referral sources such as insurance defense networks, corporate risk managers, and professional liability brokers by showcasing consistent recognition, notable wins, and the firm’s emphasis on high-value disputes.