Growth opportunity Mid-sized Texas law firm with revenue in the 10-25 million range presents an opportunity to expand services in commercial litigation, professional malpractice, and appeals by targeting mid-market corporate and SMB clients needing cost-effective, high-stakes legal support.

Market positioning Competitive landscape includes larger firms like Winstead, Akin Gump, and Locke Lord; position Johnston Tobey Baruch as a focused Texas appellate and trial specialty with personalized service to differentiate on agility, local jurisdiction knowledge, and cost efficiency for disputes.

Service expansion Leverage strengths in civil, family, and criminal appeals to cross-sell ancillary services such as strategic risk assessment, pre-litigation counseling, and post-judgment remedies to attract clients seeking end-to-end dispute resolution.

Client targeting Focus on small to mid-market companies in Texas facing ongoing commercial disputes or professional malpractice concerns, offering scalable engagement models and contingency-friendly approaches to win more matters with predictable pricing.

Digital & visibility With a smaller firm profile, invest in targeted marketing, client testimonials, and thought leadership around Texas appellate trends to raise brand awareness among potential corporate clients and referral networks lacking in large firm familiarity.