SMB Focus Target small to mid-sized businesses in need of bundled property and liability coverage, highlighting Johnson-Witkemper’s specialized programs for Restaurants, Contractors, and Machine Shops to differentiate from larger carriers.

Mid Market Revenue Capitalize on a solid revenue base of 25M-50M by offering scalable insurance solutions and risk management services that accompany growth, cross-selling personal and commercial lines to existing clients.

Tech Enablement Leverage the current tech stack to streamline quotes, policy management, and customer engagement; propose digital-first service improvements and self-serve options to attract efficiency-seeking agents and SMB clients.

Digital Marketing Use Linked data, local SEO, and content around niche programs to drive awareness among small business owners, positioning Johnson-Witkemper as a responsive, community-minded insurer with personalized service.

Competitive Position Differentiate from large incumbents by emphasizing personalized service, regional expertise, and specialized endorsements for high-risk segments, while offering competitive pricing through targeted programs.