Enrollment & Persistence Johnson University is prioritizing student persistence and program growth, including a Master of Arts in Ethics and Leadership and a Lilly Endowment-funded center. This signals opportunities to help optimize enrollment marketing, CRM-driven student journeys, and retention analytics.

Online Growth The university offers online programs alongside traditional degrees, signaling scalability opportunities. With plans for program expansion and campus consolidation in Florida, there is potential to sell online program marketing, LMS integrations, and virtual student experiences to drive enrollments and reduce cost per enrollment.

Fundraising Potential A notable philanthropic grant underlines the importance of donor engagement and endowment-building. This creates sales opportunities for donor management, fundraising CRM, grant management, and stewardship platforms to support future campaigns.

Martech Maturity The tech stack includes Salesforce Marketing Cloud Account Engagement, Google Ads tracking, Moat, and SEO tools. There is room to offer marketing operations optimization, data integration, attribution modeling, and website SEO optimization services to improve enrollment performance and ROI.

Regional Partnerships Based in Knoxville with campus consolidations in Florida, Johnson University could benefit from regional partnerships and targeted recruitment strategies with faith-based organizations, churches, and Christian high schools, plus potential partnerships for online program referrals and admissions support.