Strategic Partnerships Very small team with limited capacity signals opportunities to grow through strategic partnerships or white-label arrangements rather than ramping internal headcount. Target SMBs and regional hospitality and retail clients that need flexible investigations, background checks, or risk assessments without engaging large firms. Propose scalable MSP-style offerings, on-demand investigators, and co-branded services to win faster in Texas markets.

Digital Footprint A modern tech stack shows the company maintains an online storefront (Wix eCommerce) and a booking system (Sirvoy), alongside modern web technologies (React, Module Federation). This creates opportunities to upsell cybersecurity, site security hardening, and integration testing for clients with online storefronts and bookings. Offer security audits, vulnerability scans, and managed monitoring tailored to Wix/Sirvoy ecosystems.

SMB Focus Compared with large competitors, Johnson Investigations is positioned to serve small and mid-market businesses that require cost-effective, flexible investigations and due diligence. Opportunities include background checks, incident response planning, and internal investigations for local Texas firms, with faster turnaround and personalized service.

Vertical Opportunities Leveraging Sirvoy and Wix presence, target hospitality and e-commerce sectors that are prone to fraud and reputational risk. Provide tailored risk assessments, fraud investigations, and vendor risk reviews for hotels, vacation rentals, and online retailers in Texas and neighboring markets.

Compliance & Data Growing demand for privacy, data governance, and eDiscovery in SMBs creates a cross-sell path for Johnson to expand offerings into privacy assessments, policy development, and compliance checklists. Position as a tech-enabled investigations partner using structured data practices (JSON-LD) and cloud collaboration tools (Google Workspace) to support client compliance and governance programs.