Diverse Carrier Portfolio Johnson Insurance offers access to a wide range of insurance carriers, enabling personalized policy options that can be tailored to meet the specific needs of clients across both personal and commercial sectors, making it an attractive partner for clients seeking comprehensive coverage solutions.

Strong Market Presence As one of the largest independent agencies in Wisconsin with a national reputation, Johnson Insurance has established a solid foothold in the insurance market, providing opportunities to cross-sell additional services and expand client relationships within a resilient regional and national footprint.

Mid-sized Growth Potential With a revenue standing between 25 million and 50 million and a dedicated team of up to 200 employees, Johnson Insurance represents a growth-oriented firm that could benefit from supplemental technology solutions, risk management tools, or service enhancements to support its expansion strategies.

Technology Leverage The company's use of advanced technology stacks suggests a receptiveness to innovative solutions that improve customer engagement, streamline operations, or enhance policy customization, presenting opportunities to introduce digital tools or insurtech partnerships.

Competitive Positioning Operating alongside major players like HUB International and Acrisure, Johnson Insurance has a competitive edge through its independence and wide carrier access, which can be leveraged through targeted marketing services, strategic partnerships, or specialized insurance product offerings to expand market share.