Market focus Target customers across on-highway and off-highway sectors including medium and heavy-duty trucks, buses, emergency vehicles, standby power systems, marine propulsion, and construction equipment to expand fleet service and parts opportunities.

Service & parts Leverage Johnson & Towers’ core offering of diesel engines, transmissions, parts and accessories to upsell bundled maintenance programs, preventive service plans, and fleet optimization services to current and prospective customers.

Digital readiness Utilize existing tech stack (AWS, WordPress, Shopify, CDK Global, Redis, Google Ads) to run targeted digital campaigns, dynamic retargeting, and seamless e-commerce or parts ordering for quick conversions and reduced sales cycles.

Mid market position With revenue in the $10–$25M range and a small-to-mid-sized team, identify partnerships and channel opportunities with larger service networks or OEMs seeking specialized diesel components and compatible service ecosystems.

Growth signals Cross-sell to adjacent markets such as standby generators, marine equipment, and industrial machinery through bundled solutions and maintenance agreements to stabilize recurring revenue streams.