Premium Acura Target opportunity for new Acura models such as TLX, MDX, and RDX to convert existing luxury buyers in Houston and surrounding areas (Katy, Richmond, Sugarland, The Woodlands, Cypress) who may be due for an upgrade or trades.

Certified Used Leverage demand for Certified Pre-Owned Acura and other premium used vehicles, including budget options under $20,000, to attract budget-conscious buyers and expand cross-sell opportunities from service customers.

Local Expansion capitalize on strong Houston region coverage to upsell service plans, maintenance packages, and warranty extensions to current owners and incentivize cross-vehicle service visits at the Katy area dealership.

Tech Savvy Utilize the dealership's digital toolkit and tech stack presence (A11y, ad tech, tag management) to run targeted, localized campaigns and seamless online-to-offline sales experiences for high-intent buyers.

Financial Health With substantial revenue size, there is room to propose flexible financing, lease programs, and trade-in incentives to accelerate deal velocity and capture buyers from competing Acura and luxury brands in the region.