Expansion opportunities Joe Hand Promotions is actively expanding its live sports viewing options across bars, restaurants, theaters, casinos, and other venues, with recent partnerships and premium subscription offerings that open opportunities to upsell venue operators with bundled packages and exclusive content.

Premium content monetization The introduction of a premium subscription package for live sports and the WWE SummerSlam 2026 collaboration indicate a monetization strategy that can be extended to other leagues or events, presenting a path to upsell commercial customers with tiered access, branded experiences, and higher-margin contractual terms.

App and tech leverage With the launch of the Joe Hand Promotions app and integration with Kiswe streaming tech, there is an opportunity to offer venue-specific streaming reliability, analytics, and remote management services as a value add, targeting operators seeking easier operations and better audience insights.

Cross-sell with UFC & sports brands As the exclusive commercial distributor for UFC in the U.S., JHP can leverage existing brand collaborations to cross-sell bundled live sports packages, sponsor integrations, and co-branded promotions to hospitality venues looking to attract sports fans.

Market positioning & target expansion Position JHP as the leading out-of-home live sports media distributor with a track record of driving traffic and revenue for venues, enabling sales teams to target mid-to-large hospitality operators, casinos, and entertainment venues seeking proven benefits from live event programming and enhanced customer engagement.