Community focus Target community recreation needs in Detroit area and Shelby Township by offering scalable membership bundles, facility space rental, and youth programming to drive local engagement and recurring revenue.

Pandemic impact Address closures and potential demand shifts due to COVID-19 by offering flexible occupancy options, sanitization services, and hybrid event packages to attract bounce-back demand from families and local organizations.

Digital readiness Leverage their existing tech stack (WordPress, WooCommerce, Google Analytics) to optimize online bookings, digital marketing, and performance analytics for targeted promotions and conversion lift.

Revenue growth Capitalize on mid-market scale (revenue 1M-10M, 11-50 employees) with cross-sell opportunities into merchandise, classes, camps, and corporate events to expand per-customer lifetime value.

Competitive positioning Differentiate by emphasizing local roots, community programs, and athlete-led branding to compete with larger sports complexes through targeted local partnerships and sponsorships.