Tech Modernization The company uses a mix of Wix, MySQL, Google Cloud and modern tooling (Module Federation, Webpack), indicating potential to unify the web and data stack for scalability while keeping headcount lean. A focused modernization plan with API integrations (CRM, ticketing, analytics) can support growth without adding staff.

Audience Monetization They currently rely on Sirvoy for bookings, suggesting room to optimize event and class registrations and donations with a more integrated ticketing/e-commerce flow. Linking ticketing to marketing automation and a CRM can enable personalized outreach and improved retention.

Local Partnerships Based in Ann Arbor with a tiny team, there is opportunity to partner with local universities, arts venues, and cultural organizations to expand performance opportunities and cross-promotions, potentially unlocking sponsors and grants with less internal resource need.

Digital Expansion The mission to create transformative experiences aligns with opportunities to offer online streaming, on-demand classes, or virtual workshops. A streaming-enabled program paired with simple e-commerce can diversify revenue and broaden the audience beyond the local market.

Growth Readiness With 0-1 employees, there is a clear need for lightweight CRM, marketing automation, and donor/membership management to improve engagement. Implementing a scalable customer data approach can optimize outreach, promotions, and grant/sponsorship opportunities as the business scales.