J&L Harley-Davidson

Motor Vehicle ManufacturingSouth Dakota, United States51-200 Employees

J&L Harley-Davidson operates as a Harley-Davidson dealership network based in Sioux Falls, South Dakota, with a supporting store in Watertown and serving customers across the region. The business offers a large showroom for new Harley-Davidson motorcycles, a sizable certified pre-owned center, and a service area staffed by certified Harley-Davidson technicians. Its product and service mix includes parts and accessories, MotorClothes, and Harley‑Davidson gifts, along with seating areas and seasonal concessions to support a visitor experience. The company markets itself as a destination for riders from around the country, facilitated by its location with easy access off Interstate 29. 

The Glacial Lakes Harley-Davidson location in Watertown comprises over 14,000 square feet of space, offering new and certified pre-owned motorcycles, MotorClothes, a service department, and parts and accessories. In June 2025, J&L Harley-Davidson participated in the 7th Annual Emily's Hope Poker Run, a 100-mile ride around the Sioux Falls area, demonstrating involvement in community events.

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