Franchise Portfolio Leverage their established Renault/Dacia and Peugeot franchises to cross-sell service plans, parts, and pre-owned stock management as a bundled offering for local SMEs and fleets.

Local Heritage Capitalize on a 50-year family-owned track record in Ballinrobe and Mayo to position long-term maintenance contracts, loyalty programs, and referral incentives targeting repeat customers and regional businesses.

After-Sales Strength Target upsell opportunities in after-sales, including extended warranties, diagnostic packages, and software updates, leveraging their in-house tech capability and certified technicians.

Digital Footprint Utilize recognized social media award history and digital engagement to drive lead generation campaigns, offering online service bookings, remote diagnostics, and personalized vehicle recommendations.

Talent & Expansion Position for growth by recruiting dealership operations roles (e.g., Workshop Controller) and offering B2B maintenance partnerships to local fleets, expanding reach while maintaining the family-owned approach.