Mid-market potential Target the 11-50 employee segment with tailored research service offerings and pricing bundles that align with mid-sized teams in Champaign and neighboring markets, highlighting scalability as the company grows.

Geographic focus Leverage local presence in Champaign Illinois to build face-to-face outreach, partner with nearby universities and research institutions, and explore regional collaborations to seed new contracts.

Revenue scale Position around the current revenue range of up to mid-tens of millions to identify cross-sell opportunities into adjacent services, while emphasizing value-driven outcomes to justify incremental spend.

Industry positioning Differentiate from large national players by emphasizing specialized research services, agility, and personalized client service to win against bigger competitors in similar markets.

Growth levers Offer flexible engagement models such as modular projects, retainer-based partnerships, and pilot programs to reduce risk for new clients and accelerate deal closure in the research services space.