Customer Experience Leverage their emphasis on a fun buying experience and state-of-the-art facility to position premium CX platforms, loyalty programs, and in-store/online concierge services to upsell extended warranties, service packages, and alignment with pre-owned vehicle offerings.

Multi-Channel Ads Target their active digital advertising stack (Amazon Advertising, Microsoft Advertising, The Trade Desk, Twitter Ads) to propose unified ad tech solutions, attribution, and creative optimization to increase showroom traffic, online leads, and cross-sell of parts, service, and both new and used vehicles.

Service Upsell Capitalize on their emphasis on Parts and Service by offering maintenance plans, OEM certifications, and CRM-driven appointment retention tools to boost service retention, loaner utilization, and recurring revenue from service visits.

Regional Scale With revenue in the mid-range and peers in the 100M–250M band, position scalable dealership management solutions, inventory analytics, and regional partnerships that help optimize pricing, inventory mix (new vs. pre-owned), and profit per vehicle across multiple locations.

Technology Stack Present data-driven marketing and IT consulting tied to their tech stack (AWS, New Relic, Mautic, advertising platforms) to improve site reliability, marketing automation, and measurement, enabling better prospect engagement and faster deal cycles for both sales and service.