Sustainable lineup expansion The company has recently launched sustainable nail shade lines and a plant-based BioPure collection, indicating strong sustainability credentials and potential for partnerships with eco-conscious retailers and salons seeking green product assortments.

Professional market focus As a premier natural nail company with products designed for the professional market and a global reach in over 60 countries, there are clear opportunities to expand wholesale, salon program partnerships, and private-label collaborations.

Growth-ready e-commerce Tech stack includes Shopify, WooCommerce, and strong email marketing tools, suggesting a ready-to-scale direct-to-professional channels, B2B e-commerce enhancements, and targeted campaigns for salon networks.

Mid-market potential Revenue in the $1M-$10M range with peers of similar size indicates room for accelerated sales through regional distributors, influencer-led education programs for nail technicians, and expanded product bundles.

Brand leadership Founder Jessica Vartoughian’s recognized leadership and unique nail-type philosophy offer storytelling opportunities for premium branding, education-driven outreach, and partnerships with beauty schools and professional associations.