Strong Market Presence With over 40 locations in the Chicagoland area and a long-standing history since 1907, JC Licht demonstrates a significant regional presence, offering numerous opportunities for sales expansion and local marketing collaborations.

Premium Product Focus Their exclusive partnership with Benjamin Moore, the leading paint brand in the Midwest, positions JC Licht as a premium supplier, enabling targeted upselling of high-value products to professional and DIY customers seeking quality and reliability.

Strategic Partnerships The collaboration with Axalta Coating Systems indicates openness to partnering with major coating brands, opening avenues for joint promotions, exclusive product offerings, and expanding product portfolios to attract a broader customer base.

Technology Integration Utilizing advanced web technologies such as HTTP/3 and digital marketing tools like LinkedIn Ads suggests sophisticated digital outreach capabilities, which can be leveraged for targeted campaigns to attract new customers and promote high-margin services.

Growth and Revenue Generating between $50 million and $100 million in revenue with a sizable employee base, JC Licht presents an opportunity for scalable sales initiatives, especially through expanding product lines and enhancing service offerings to existing and new market segments.