Digital Marketing Growth Capitalize on Jay Hatfield Chevrolet's customer first culture by implementing a cohesive marketing automation program that leverages Google Analytics, Google Cloud, and social channels to attract high intent leads, drive showroom traffic, and increase service bookings.

CRM and Loyalty Introduce a CRM and loyalty program aligned with their people focus to capture new customer data, automate service reminders, post sale follow ups, and referrals, and measure ROI with integrated analytics.

Service Excellence Enhance post sale value with digital scheduling, appointment reminders, and online service quotes that connect service bays, parts inventories, and technician availability to improve customer satisfaction and repeat visits.

Tech Modernization Modernize the online and backend stack by optimizing the PHP based site, refining performance on Google Cloud, and integrating maps and analytics to improve lead attribution and conversion tracking.

Financing Partnerships Create online financing workflows with lender partnerships, credit checks, digital applications, and e signatures to reduce friction in vehicle purchases and trade ins.