Strategic partnerships JANSON recently partnered with Merritt Group to enhance its communications strategy and emphasize mission-driven work in national security and defense readiness, presenting an opportunity to explore co-sell or referral arrangements with defense-focused PR and strategy firms.

Expanded footprint Expansion to multiple regions with new offices, including Atlanta, signals growth readiness and potential for local procurement opportunities, channel partnerships, and region-specific proposals for federal and commercial clients.

Experience leadership Introduction of a Chief Experience Officer and a track record in engagement and experience design indicate a strong focus on user-centric B E modernization, opening upsell opportunities in stakeholder communications, interior experience, and digital wayfinding projects.

Tech-enabled delivery A diverse tech stack (Analytics, data pipelines, project management, and monitoring tools) suggests capacity to offer integrated digital signage, AV systems, and content storytelling optimized with data-driven insights for efficiency and impact.

Financial scale With estimated revenue in the 50 to 100 million range and a nearly 30-year client trust base in military, federal, and commercial sectors, there is potential to pursue larger, multi-year design and transformation programs and cross-sell services across B E modernization and communications strategy.