Author Events Leverage in-store and virtual author events to drive foot traffic and newsletter signups. Promote events across the website and social channels and build partnerships with local authors and indie publishers to create exclusive promotions and inventory opportunities.

Online Growth The Wix eCommerce foundation can scale online sales beyond the local market. Enhance product catalog presentation, optimize search visibility with insights from Google Search Console, and enable simple special orders and shipping to attract distant buyers.

Trade-In Drive Formalize a structured trade in program to increase inventory variety and repeat visits. Establish clear trade value guidelines, promote the program in newsletters, and pursue partnerships with schools and libraries to source used books.

Local Partnerships Build local market momentum by partnering with libraries, schools, cafes, and community events in the Hillsboro and Aloha area. Use cross promotions and loyalty incentives to convert event attendees into customers and encourage ongoing visits.

Tech & Data Advance data driven marketing and customer management by leveraging existing tech to run targeted campaigns, recover abandoned carts, and personalize communications. Focus on turning newsletter subscribers and site visitors into repeat buyers while highlighting locate and ship services.