EV Focus Leverage Jannell Ford of Hanover's Electric Vehicle Certified Dealer status and free charging stations to attract EV buyers and current EV owners in the Boston and South Shore market. Promote targeted maintenance plans, battery health checks, and home charging installation promotions through the dealership's service and parts divisions. Consider partnerships with local EV clubs and corporate electrification initiatives to drive new vehicle sales and ongoing service revenue.

Used Vehicle Growth The dealership’s broad pre-owned inventory and stated ability to source most brands gives an opportunity to grow used-vehicle sales with cross-brand promotions and certified pre-owned messaging. Highlight Ford-certified options alongside other brands to attract online shoppers and in-store visitors, leveraging Express Service and Instant Financing to shorten the sales cycle. Develop trade-in incentives and online inventory marketing to capture local buyers comparing multiple brands.

Fleet Partnerships With Express Service, After Hours Drop-Off, Shuttle Service, collision repair, and a parts and accessories store, Jannell Motors is well positioned for local fleet maintenance and insurer repair partnerships. Target small businesses and municipal fleets with tailored maintenance packages, priority scheduling, and cost-per-vehicle programs. Use the parts and service operations to become a preferred partner for ongoing vehicle upkeep and repairs.

Digital Marketing The dealership already uses digital marketing tools in its tech stack, indicating readiness for data-driven campaigns. Expand campaigns for new Ford lineups, certified pre-owned promotions, and service appointments using dynamic inventory ads and retargeting to improve showroom visits and booked service. Optimize web and ad investments to boost financing conversions and customer retention.

Local Loyalty With a 90-year legacy as a family-owned business, Jannell Motors can leverage trust and long-term customer relationships to grow referrals and repeat service visits. Promote loyalty programs, referral incentives, and customer education events at the Hanover location to increase service, maintenance, and collision repair revenue. Emphasize the in-store experience such as lounges, Wi-Fi and amenities to boost retention and lifetime value.