Energy Efficiency Edge Leverage Jan Fan's energy saving module to target energy-conscious industrial facilities with high fan runtime; develop ROI-based proposals and upgrade paths from legacy fans to capture value quickly.

Online Channel Growth With Shopify and WooCommerce in their stack, prioritize scalable direct-to-business sales, distributor portals, and channel partnerships; propose lead generation programs, partner incentives, and inventory integrations.

Regional Market Focus Troy, Michigan places Jan Fan near Detroit's manufacturing corridor; pursue OEM relationships with automotive, metal fabrication, and warehousing sectors in the Midwest for replacement fans and custom ventilation solutions.

Growth Opportunity A lean team and modest revenue exposes an opportunity to upsell service, maintenance contracts, and replacement parts, plus bundled support as recurring revenue.

Competitive Positioning Differentiate on modular, energy-efficient fan solutions and targeted market segments to compete with larger players; develop installer-focused programs, case studies, and spec-ready materials to win bids.